Interactive Annual 18:
de La Bolduc
A clever mix of unique interface and style that draws you in and begs for exploration.Michael Potts
A graphically pleasing entry that evokes the montage and video effects of several decades past. Kelly Goto
Even if Francophone music made in Québec has changed greatly over the last century, some song topics are still used by contemporary artists. This website (and mobile app) reflects La Bolducs influence on contemporary music 70 years after her death. The result is an interactive musical project, part documentary and part mixer, that presents La Bolduc in a fresh, fun and entertaining way through short clips of the artists and a multiplayer virtual mixer machine that allows users to jig the beats and voices of eight artists and share the results on social networks.
The site was in development for almost six months.
The mixer has close to 100 sounds and videos.
Complementary assets (music CD, mobile app, TV documentary, YouTube page) helped the project to reach a larger audience.
Comments by Bruno Choinière and Marie-Dominique Michaud
The objective with the web project was very specific: Through the artistry and commentary of eight contemporary artists, we needed to reflect the topics of La Bolducs songs and how they affect music today. We couldnt afford to miss this target. Even if she was a very popular artist, La Bolduc is now outdated and the project had to fit within the new communication context in which every artist is evolving. We had to create something that would please users, entertaining and informing them, without being boring or old-school.
Les Enfants de La Bolduc is a transmedia project that proposes seven different experiences and engages a broad audience through a modern narrative that pays tribute to La Bolducs modernity. Each experience is unique but provides a point of access to the narrative. One of the challenges met throughout the production process was to maintain a clear and focused storyline between experiencesand to portray La Bolduc without ever showing her made it even more difficult.
Bruno Choinière, Akufen/Philippe Cossette, Akufen/art directors
Émilie Grenier, Lusio Films/Marie-Dominique Michaud/Jean-Christophe
(Yako) Yacono, Lusio Films, interactive writers
Jean-Christophe (Yako) Yacono, Lusio Films, creative director
Bruno Choinière, Akufen, interface designer
Grégoire Gérardin/Céline Mornet, Flash programmers
Andraos&Mongiat, exhibition developer
Antoine Azar, 2XM interactive/Florent Vilmart, 2XM interactive, mobile
Thibault Landel, Lusio Films, information architect
Geoffrey Boulanger/Philippe Tremblay-Berberi, editors
Gabriel Brault-Tardif/Brigitte Henry, directors of photography
Yannick Duguay, Le Husky/Ariane Moffat/Krista Muir, les
abdigradationnistes/Radio Radio/Random Recipe/Chloé Sainte-Marie/
Socalled/we are wolves, contributing artists
David Drury, sound editor
Jacques Blain, Lusio Films/Marie-Dominique Michaud, Lusio Films,
Nicolas Fonseca, Lusio Films, executive producer
Johanie Hamel-Lavigne, Lusio Films, project manager
Christian Lebel, Akufen, production manager
Marie-Anne Grenon, researcher
Marie-Josée Lachance, sympatico.ca, publisher
Akufen (Montréal, Canada), project design and development
Benoit Beaudoin, TV5, client