Communication Arts Advertising Home

File Specifications

General

  • The PostScript file must be created using the DDAP PPD.
  • All high-resolution images and fonts must be included in the file. Only use Type1 fonts—no TrueType fonts or font substitutions.
  • Images should be SWOP (CMYK or Grayscale) TIFF or EPS between 300 and 450 dpi. If images have been enlarged in a page layout program, the dpi must be between 300 and 450 at their final, scaled measurement. Line art or 1-bit images must be at least 900 dpi at their final scaled measurement.
  • Total area density should not exceed SWOP 300% TAC.
  • No RGB or JPEG images. Do not nest EPS file into other EPS files. Do not embed ICC profiles within images.
  • All required image trapping must be included in the file(s).
  • The final document should be right-reading, portrait mode, 100% size, no rotations.
  • File should include standard trim, bleed and center marks, 1/2" outside trim (no marks included in the "live" image area). Download template layout files.
  • Maximum dimensions, including all marks, color bars and agency info:

    Single page: 11" wide by 17" high
    Spread page: 22" wide by 17" high

  • Include a 6mm 5%, 25%, 50%, 75%, 100% CMYK patch strip for quality control. Download EPS of color strip.

Trapping

All trapping will be completed during the RIP process before going to press, and will be the responsibility of Communication Arts. We have found that this is the best, most consistent way to handle this issue. If your ad has special trapping requirements, please contact us directly at production@commarts.com and we will work to accomodate your request.

Proofs

Every ad must be accompanied with a professional quality proof (necessary for an accurate representation of what will happen on press). Formats such as ink jets and dye subs do NOT give accurate color representation and are not acceptable. The recommended output formats for proofs are listed below and can be found at most professional service bureaus.

  • DuPont Digital WaterProof®
  • FUJIFilm FujiProof
  • FUJIFilm FinalProof
  • Kodak Approval Digital Color Proofing System
  • Kodak Polychrome Graphics Matchprint Digital Halftone Proof
  • Polaroid PolaProof Digital Halftone Proofing System
  • Imation Digital Matchprin