Rates + Deadlines
Effective January/February 2012 Issue
| 2012 Gross Ad Rates | Open | 3x | 6x | 12x | Live Area |
|---|---|---|---|---|---|
| 1 page, 4c | $9,930 | $8,960 | $7,950 | $7,265 | 7" x 9-7/8" |
| 1 page, B/W | $7,620 | $6,835 | $5,935 | $5,390 | 7" x 9-7/8" |
| Half page | $5,695 | $5,105 | $4,415 | $4,095 | 3-3/8" x 9-7/8" or 7" x 4-3/4" |
| Quarter page | $3,585 | $3,240 | $2,830 | $2,575 | 3-3/8" x 4-3/4" |
| Cover 4 | $16,500 | 7" x 10" | |||
| Cover 3 | $12,000 | 7" x 10" | |||
| Cover 2 | $16,000 | 7" x 10" |
Additional Costs
Page 5, opposite TOC: add 15% for guaranteed placement on Page 5
To add one process color to a black & white ad: $700
To add two process colors to a black & white ad: $1,250
To add any non-process color: $1,200
To add metallic, special ink or varnish: Quoted upon request
Preprinted Inserts
| Insert Size | Open | 3x | 6x | 12x | Untrimmed |
|---|---|---|---|---|---|
| 2-page, single sheet, printed both sides |
$11,475 | $10,375 | $9,085 | $8,160 | 8-7/8" x 11-1/8" |
| 4-page, left-hand fold, printed all sides |
$16,870 | $15,160 | $12,480 | $12,270 | folded to 8-7/8" x 11-1/8" |
| 8-page, left-hand fold, printed all sides |
$26,395 | $23,935 | $21,355 | $19,565 | folded to 8-7/8" x 11-1/8" |
Communication Arts will not accept the following as inserts: Undersized, odd-shaped, heavy (greater than 80 lb. cover or its equivalent), gatefolds, tip-ins, die-cuts, or inserts that are not printed on all sides. However, they may be considered as outserts which are quoted upon request.
Issuance and Closing Dates
| Issue | Insertion Order Due |
Materials Due | Inserts Due | Issue Mails | On Sale |
|---|---|---|---|---|---|
| January/February 2012 (Typography Annual 2) |
Nov 4, 2011 | Nov 14 | Nov 18 | Dec 20 | Jan 9 |
| March/April (Interactive Annual 18) |
Jan 3, 2012 | Jan 18 | Jan 27 | Feb 28 | March 12 |
| May/June (Illustration Annual 53) |
March 2 | March 16 | March 23 | April 17 | May 7 |
| July/August (Photography Annual 53) |
May 1 | May 16 | May 25 | June 19 | July 2 |
| September/October (Design Annual 53) |
July 3 | July 18 | July 27 | Aug 28 | Sept 10 |
| November/December (Advertising Annual 53) |
Sept 4 | Sept 19 | Sept 28 | Oct 23 | Nov 5 |
| January/February 2012 (Typography Annual 2) |
Nov 5 | Nov 16 | Nov 30 | Dec 26 | Jan 7, 2013 |