Reader Profile

Who reads CA?

Communication Arts is read by graphic designers, creative directors, art directors, multi-media professionals, photographers, and illustrators.

They are skilled advertising and design professionals at the height of their careers. They specify paper for annual reports; create corporate identities, company brochures, letterheads and other literature; they buy stock images and hire photographers and illustrators to help shape their work; they make commercials for TV, radio and print; they design Web sites and CD-ROMS and create interactive kiosks. They are saavy and educated consumers of technology. They use top-of-the-line photography equipment. They are also consumers of well-designed lifestyle products and innovative office and home furnishings.

Communication Arts is published 6x a year, every two months and has a paid circulation of 45,000.

Job Description

93% of all subscribers say they rely on Communication Arts as their primary resource for creative inspiration.

Where They Work

33% of CA subscribers work in companies with 50 or more employees. 46% work in companies with 4 or fewer emplyoyees.

Types of Work

81% of CA subscribers are involved in some way in their company's purchasing decisions.

Factors in Paper Purchasing Selection

61% of CA subscribers recommend paper for client projects and over half learn about new paper from trade publications.

Stock Usage

85% of CA subscribers use photography or illustration, including stock or assignment work from an outside source.

Technology Currently Used

Organizations will spend an average of $29,900 this year on new technology-related products.

Computer Usage

18% say they plan to purchase a new computer in the next 12 months.

Subscription Length

More than 78% of CA subscribers rely exclusively on CA and do not personally subscribe to any other industry publication.