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Rates and Specifications


Online Advertising is sold by the impression on a CPM (cost per thousand) basis.

Advertisers determine the amount of impressions they'd like to purchase as well as the start and stop date for the campaign.

The ad serving system (DoubleClick DFP) will manage the delivery of those impressions across the designated timeframe.

Online Advertising Specifications
  Leaderboard (728x90) Square (300x250 or 336x280)
CPM $35 $40
File Size 40k 40k
File Type .GIF, .JPG, Flash .GIF, .JPG, Flash
Placement Top of page, ROS Right Col, above fold, ROS
Animation Loops 3 loops or 15 sec 3 loops or 15 sec

Files and linking urls must be provided at least 2 days prior to launch date. For Flash files inlude the original .FLA file (not just the .SWF) and any original used fonts. We ask for the .FLA file to insure that the “clickTag” variable is set correctly.

Rich Media
  In-page Flash In-page Video Expandable
Dimensions 728x90, 300x250, 336x280 728x90, 300x250, 336x280 728x90, 300x250, 336x280
Max Sq: 600x600
Max LB 728x330
Max Initial Load 35k 40k 40k
Polite Download 80k 1.2MB 80k
Flash 16fps 18fps 18fps
Audio/Video/Expansion 3 loops or 15 sec host or user initiated. must have standard controls (play/pause, audio/mute, stop, close) host or user initiated. must have standard controls (play/pause, audio/mute, stop, close)
Max Animation Length 15 sec 15 sec 15 sec

All Rich Media must be served by a third party ad server. We need the appropriate tags for placement in DoubleClick DFP. Please include the placeholders for inserting the DoubleClick click (%c) and cache busting (%n) macros—your ad service will know what these are. Tags must be provided 5 working days prior to launch date.



We accept the following sizes: 728 x 90 leaderboard and 300 x 250 or 336x280 squares.






Payment

Prepayment is required for all new advertisers or upon credit approval, advertiser will be billed net 30 days.