Rates and Specifications
Online Advertising is sold by the impression on a CPM (cost per thousand) basis.
Advertisers determine the amount of impressions they'd like to purchase as well as the start and stop date for the campaign.
The ad serving system (DoubleClick DFP) will manage the delivery of those impressions across the designated timeframe.
|Leaderboard (728x90)||Square (300x250 or 336x280)|
|File Type||.GIF, .JPG, Flash||.GIF, .JPG, Flash|
|Placement||Top of page, ROS||Right Col, above fold, ROS|
|Animation Loops||3 loops or 15 sec||3 loops or 15 sec|
Files and linking urls must be provided at least 2 days prior to launch date. For Flash files inlude the original .FLA file (not just the .SWF) and any original used fonts. We ask for the .FLA file to insure that the clickTag variable is set correctly.
|In-page Flash||In-page Video||Expandable|
|Dimensions||728x90, 300x250, 336x280||728x90, 300x250, 336x280||728x90, 300x250, 336x280
Max Sq: 600x600
Max LB 728x330
|Max Initial Load||35k||40k||40k|
|Audio/Video/Expansion||3 loops or 15 sec||host or user initiated. must have standard controls (play/pause, audio/mute, stop, close)||host or user initiated. must have standard controls (play/pause, audio/mute, stop, close)|
|Max Animation Length||15 sec||15 sec||15 sec|
All Rich Media must be served by a third party ad server. We need the appropriate tags for placement in DoubleClick DFP. Please include the placeholders for inserting the DoubleClick click (%c) and cache busting (%n) macrosyour ad service will know what these are. Tags must be provided 5 working days prior to launch date.
We accept the following sizes: 728 x 90 leaderboard and 300 x 250 or 336x280 squares.
Prepayment is required for all new advertisers or upon credit approval, advertiser will be billed net 30 days.