Rates and Specifications

Online Advertising is sold by the impression on a CPM (cost per thousand) basis.

Advertisers determine the amount of impressions they'd like to purchase as well as the start and stop date for the campaign.

The ad serving system (DoubleClick DFP) will manage the delivery of those impressions across the designated timeframe.

Online Advertising Specifications

	Leaderboard (728x90)	Square (300x250 or 336x280)
CPM	$35	$40
File Size	40k	40k
File Type	.GIF, .JPG, Flash	.GIF, .JPG, Flash
Placement	Top of page, ROS	Right Col, above fold, ROS
Animation Loops	3 loops or 15 sec	3 loops or 15 sec

Files and linking urls must be provided at least 2 days prior to launch date. For Flash files inlude the original .FLA file (not just the .SWF) and any original used fonts. We ask for the .FLA file to insure that the “clickTag” variable is set correctly.

Rich Media

	In-page Flash	In-page Video	Expandable
Dimensions	728x90, 300x250, 336x280	728x90, 300x250, 336x280	728x90, 300x250, 336x280 Max Sq: 600x600 Max LB 728x330
Max Initial Load	35k	40k	40k
Polite Download	80k	1.2MB	80k
Flash	16fps	18fps	18fps
Audio/Video/Expansion	3 loops or 15 sec	host or user initiated. must have standard controls (play/pause, audio/mute, stop, close)	host or user initiated. must have standard controls (play/pause, audio/mute, stop, close)
Max Animation Length	15 sec	15 sec	15 sec

All Rich Media must be served by a third party ad server. We need the appropriate tags for placement in DoubleClick DFP. Please include the placeholders for inserting the DoubleClick click (%c) and cache busting (%n) macros—your ad service will know what these are. Tags must be provided 5 working days prior to launch date.

We accept the following sizes: 728 x 90 leaderboard and 300 x 250 or 336x280 squares.

Payment

Prepayment is required for all new advertisers or upon credit approval, advertiser will be billed net 30 days.