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Designer, writer, entrepreneur Jeffrey Zeldman founded A List Apart magazine in 1998 and Happy Cog design studios in 1999. ... more

INSIGHTS

How did you get started in interactive design and learn the necessary skills? In 1995, I was languishing in an advertising career. Warner Bros. was about to release Batman Forever. Their VP of marketing, Don Buckley, had a critical insight that the web was going to be hugely important. At the time, the web was hideous and primitive. But Don saw its potential. He asked the agency if it had the ability to design websites. The agency president lied and said yes. Then he asked three of his employees (Steve McCarron, Alec Pollak and me) if we knew how to design websites. We, of course, also lied and said yes.

Had we known anything about web design, we would have created something boring and safe. But we kicked against all the ... more

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