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Ana Andjelic performed dissertation research for her Columbia University PhD in sociology at Razorfish and AKQA. She enjoyed it so much that she decided to stay in ... more

INSIGHTS

How does your PhD in sociology help you as a digital strategist? A PhD program is a boot camp for thinking. It’s hard. Your professors, advisers and peers all push you to do better thinking: clearer, more succinct, more imaginative, deeper, wider and smarter. The training in thinking is indispensable in any profession, including digital strategy.

At Columbia University, I learned from David Stark about organizational innovation and digital technologies. I also studied the work of Bruno Latour, a French sociologist who claims that social behavior is distributed between people, technologies, objects and ideas. It is so great to have that perspective as a strategist who designs interfaces and interactions that shape human ... more

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