How does your PhD in sociology help you as a digital strategist?
A PhD program is a boot camp for thinking. It’s hard. Your professors, advisers and peers all push you to do better thinking: clearer, more succinct, more imaginative, deeper, wider and smarter. The training in thinking is indispensable in any
profession, including digital strategy.
At Columbia University, I learned from David Stark about
organizational innovation and digital technologies. I also studied
the work of Bruno Latour, a French sociologist who claims that
social behavior is distributed between people, technologies, objects
and ideas. It is so great to have that perspective as a strategist
who designs interfaces and interactions that shape human ... more