Section Logo

With a background in architecture and interior design, Keith Curtis boasts more than 25 years of experience in the creative field. Now a ... more

INSIGHTS

What first drew you to branding environments? Since my earlier days working for branded environments design firm Eva Maddox Associates in Chicago, I had always experimented with how a space could be inspired by a story. Twenty years ago, I developed stories that linked to things like the specific movements of the human body, the aesthetics of a famous artist or the words of a particular poet. Today, I am applying the same type of logic for brands throughout the world. I research them, I personally get to know them, what they stand for and what stories they desire to communicate to their audiences. Then, I find new innovative and creative ways to tell them.

... more

RECENT INSIGHTS

Jason Briscoe shares the rewards of designing your own businesses.

Keith Tatum hunts for vintage typography at antique shops and auctions for design inspiration.

Business COLUMNS
by Lisa Hassell

Artists and designers often fail as entrepreneurs. Lisa Hassell discovers why we should do it anyway.

Advertising COLUMNS
by Ernie Schenck

Agency veteran Ernie Schenck puts out an industrywide RFP for the “Mother of All Briefs.”

Creativity COLUMNS
by Sam McMillan

Sam McMillan looks to Pinterest, Facebook and Airbnb to see how creatives can fearlessly drive company culture.

Design Details COLUMNS
by Jude Stewart

Jude Stewart on negotiating and exploiting color's surprisingly divergent meanings across cultures.

Advertising COLUMNS
by Ernie Schenck

When a client takes your work hostage, Ernie Schenck says to call in the FBI.