What first drew you to branding environments?
Since my earlier days working for branded environments design firm Eva Maddox Associates in Chicago, I had always experimented with how a space could be inspired by a story. Twenty years ago, I developed stories that linked to things like the specific movements of the human body, the aesthetics of a famous artist or the words of a particular poet. Today, I am applying the same type of logic for brands throughout the world. I research them, I personally get to know them, what they stand for and what stories they desire to communicate to their audiences. Then, I find new innovative and creative ways to tell them.