08.06.10
webpick of the week
Food/Drink, Branding
This site is the online presentation for Nordic Koivu Birch sap from Finland—from production to lifestyle. The target audience is people who care about their health and try to use only organic products.
The site is a slow-paced, low-key sales pitch about how people can incorporate the product into their already healthy lives (as well as why they should). The extent of the content, although somewhat typical for product sites, stops short of over-selling the product and instead sells the beauty of Finland in a series of progressively-loading videos and a minimal amount of text. It's a nice approach for selling something that most people have probably never heard of—and more than likely didn’t know they could drink.
• It took three people two months to develop the site.
• If someone wants to just sit back and watch the screen, the site will move between sections without any user involvement.
www.immamura.com