webpick of the week
The Page Museum and its consistently-active-asphalt-seeps (the La Brea Tar Pits) attract 355,000 visitors annually, from Southern California and around the globe. An icon of Los Angeles, it represents the only consistently-active and urban Ice Age excavation site in the world and tells the story of life in that exact location—40,000 years ago.
The site parallels the journey from the excavation outdoors to the research and exhibitions inside the museum. Features of the website include updates of new discoveries as they happen, an interactive map of the campus, a chronological overview of the Tar Pits and surrounding area and a blog.
• One of the biggest challenges for the Page Museum was that people visit for the Tar Pits, but don’t realize they can also see active excavation activities, view excavated fossils and an active paleontology lab laboratory. To assist with informing visitors, the feature area of the home page and the navigation separately call out indoor and outdoor experiences.
• The Natural History Museum, the parent organization of the Page Museum, enjoyed the teaser film on the home page so much that they asked Hello to create a 30-second version to use on-air and in cinema to promote the museum.