09.17.07
webpick of the week
Real Estate, Business
This new condominium development in downtown Manhattan, located at the corner of John and Dutch Streets, is a grand commercial office/loft space that's been converted to luxury apartments. Although the site targets prospective purchasers, it works in concert with printed materials and an onsite sales center to assist Manhattan real estate brokers. For both audiences, it's an engaging site that captures imaginations while also functioning as an information-gathering tool.
• A diagramming structure calls out information about the interior spaces via captions placed on top of the images.
• An area map highlights neighborhood businesses; ultimately, it could function as an advertising component.
• Work on the identity, naming and branding of the project started several months prior to site development and continued throughout the project.
www.atwoodsite.com