06.27.08
webpick of the week
Education, Business
Three interrelated sitelets. Three unique experiences. A single unified and branded digital presence that supports the American Beverage Association's (ABA) environmental stewardship education efforts.
Needing to reach a variety of audiences—policy-makers, existing and potential members, media and consumers, including tech-savvy teens and young adults—the site promotes the ABA’s recycling and environmental awareness campaign. At heart, it’s a business site, with a spin and a sales pitch; it’s also an immersive environment designed with functionality that encourages visitors to explore and learn
For each sitelet, major issues and concerns are addressed and compiled into user-friendly navigation tabs that effectively accesses diverse buckets of information. In addition, there’s a nice balance of visual and interactive techniques that convey
as much information as possible, without becoming text heavy or
static. Overall, it’s a simple engaging site that leaves visitors unencumbered by lackluster content or a too complex interface.
• The three mini sites took approximately five months from initial brainstorming to live launch.
• Both the Products and Water sitelets are 100 perecent Flash and fairly self-contained but individual section clicks are reported to Google Analytics for robust page view stats; each have asset folders (XML, Javascript) for supporting files.
• Each pulls documents and news from a unified content management system.
www.fastspot.comasgvis.com