12.10.07
webpick of the week
Food/Drink, E-Commerce
From production to presentation Fran's Chocolates are created for a clientele that knows and appreciates fine chocolate, whether buying it for themselves or as a gift. The developer has pared down visual clutter and unnecessary information and created a sophisticated, experience that tacitly communicates the deliciousness of the products by showcasing them in a clean, grid-like pattern. Chocolates that look as divine as they taste, tantalizing copy and a custom photo shoot, were all that were needed to create the mouthwatering content for his site.
• The top page nav is duplicated in a floating palette-like graphic as soon as a visitor clicks into a section.
• Intended to mimic the way confections are laid out in their boxes, it reminds us of the "information sheet" that often accompanies artisanal chocolates and describes each piece.
• Of particular concern to Fran's was communication with Fedex and UPS. Due to the highly-volatile nature of chocolate and how its affected by extreme temperatures, the climate along the route must be determined before shipping overnight or second-day.
www.enginei.com