Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed—but dull?   — William Bernbach

Introduced just about one year ago, PANTONE's Goe System is the first new color system introduced in the last 45 years. Not quite clear on the concept? Might be worth checking out next week's PaperSpecs PANTONE Goe Webinar.

Old Spice. It's Two Things. At least according to this site by Struck Creative and Wieden+Kennedy.

The goal of the Million Faces Project is to create the largest-ever image of Internet users. Um, as of yesterday, the project has quite a ways to go.

For its first annual Aspen Design Challenge, the AIGA has an intriguing task for the next generation of creative thinkers: Dubbed "Designing Water’s Future," it asks students to create a solution to the global water crisis.

Hey, look what Matt wrote for us: a Song for Designers. OK, OK, so he also wrote songs for the iPhone and Flashforward... we still feel special.

Power To The Poster. A site full of topical, well-designed, black-and-white posters in a very-printable, 11" x 17", PDF format. Download. Print. Post. (What a great idea. Thanks Justin.)

Although, we couldn't find a list of stations anywhere, supposedly debuting this weekend on a radio station near you: The iTunes Download, a weekly syndicated program—hosted by director of music programming for iTunes Alex Luke—based on the 30 most downloaded songs from the iTunes Store.

We can't think of anyone better than Rob Ford (founder of FWA) to author this title: Guidelines for Online Success. Well, OK, maybe his co-author Julius Wiedemann.

TechCrunch50. A three-day conference with the express purpose of presenting 50 start-ups. September 8 - 10. San Francisco.

Open Salon, Salon.com's blog/social network of member-generated content is now in full public beta (uh, we didn't know it was in private beta). There's some pretty darn good writing on it too.