03.20.09
webpick of the week
Services, Business
Gallup’s most visible public portal and a trusted resource that houses data about the world we live in, was leveraged to garner more attention for the company’s consulting-based services. Gallup differs from many of its competitors precisely because it has some of the world’s most compelling research; its scientific data is at the core of Gallup.com and why visitors return regularly.
The redesign of the site coincided with a global rebranding effort that provided the opportunity to bring all Gallup sites under a single umbrella and brand identity. Although most people are familiar with the Gallup Poll, there is some confusion about the other things Gallup does. This site bridges that knowledge gap by communicating about the other portions of the business: Gallup Consulting (advisory), Gallup University (teaching) and Gallup Press (publishing).
The navigation interface is based on the idea of grouping corporate offerings and data into two main categories: Politics & Government and Economics & Management. The solution leverages visitor familiarity with the poll and connects that traffic to the remainder of the site and Gallup’s other services. One of the site’s overarching successes is the visual unity across these disparate business units; from page to page, the interface is consistent and intuitive and visitors are never left wondering where they are or how they got there.
Carefully organized content coupled with a sleek, cohesive design demonstrates both the strength of the brand and the seriousness with which Gallup approaches unbiased information-gathering, analysis and consultation. But, by far, one of the most satisfying content features is the daily ticker-tape update about the topics currently on the minds of many (if not most) Americans.
• The site has five main media elements: text, photography, videos, static graphs, and interactive graphs. A CMS allows flexibility within stories and on the home page and allows editors to quickly update the home page to stay ahead of competitors.
• More than one year’s worth of planning, meeting and strategy went into the redesign of gallup.com. From strategy to launch development time was ten tmonths.
• Google Analytics attributes 31,000,000 visits since the launch a year ago.
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