Section Logo
SHARE THIS  
  
Facebook   Twitter   LinkedIn   Email  

04.17.09

webpick of the week

Herman Miller Thoughtpile

Consumer Goods, Consumer

Herman Miller’s successor to the Aeron Chair, Embody, allows bodies to move freely while seated. Thoughtpile was part of a campaign and one of two sites completed for the product launch; it successfully drove thousands of people (who may not have been thinking about chairs) to the other site: embody.hermanmiller.com.

More than a site about a chair, it’s an engaging visual celebration that pays tribute to the ideas that went into the making of the chair.

• Development time was three-and-a-half months from concept to completion.

• The site employs 3-D, along with all the latest technologies, yet the design is simple and classic.

• A new question posed every week, invites visitors to “pile on” their ideas and vote and comment on others; at the end of each week, the idea with the most votes would win its submitter a free Embody chair.

• Thoughtpile ended with this comment by Herman Miller.

mono-1.comfreedomandpartners.com