webpick of the week
This site supports IBM’s “Innovation That Matters” campaign by serving up business issues that matter most to senior executives. Diverse and worthwhile content and an interface that makes accessing it a unique and engaging experience equal a site that’s anything but business as usual. With a strong editorial focus, content is a treasure trove of white papers, studies, videos, audio podcasts and newsletters produced by some of the sharpest minds in business and technology (who users can easily connect with via handy e-mail links). A series of tools enable users to track worldwide business trends that cross reference the content on the site and the international business press and blogosphere.
• With all the content and the formats it comes in, it’s nice that the developers have used the traditional practice of identifying file types. We always appreciate it when someone gives us advance notice that an external app will be required.
• The intuitive and inviting interface centers on a series of floating spheres representing various business issues. They are the initial guide to this extensive site; on click-through, the interface fluidly reorganizes to show relevant content.
• A cool navigation feature is a response to the downside of Flash interfaces -- the elimination of valuable browser features. To overcome one of the limitations, the developers included Your Interaction, their version of a navigation history.