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webpick of the week

Every Journey Needs a Journal

Editorial, Branding

Created as part of a brand advertising campaign to expand the Wall Street Journal's audience, this site depicts the headline-making events in the lives of a group of celebrities. With a strong focus on storytelling, powerful photography and a timeline interface it's a convincing portrayal of a series of life journeys.

• Does a great job of altering the perception that this paper is "all-business."

• This campaign was the paper's first brand advertising campaign in the past ten years.

• A curtain-like utilization of the paper's nameplate keeps the brand up-front while also keeping the global nav handy.