10.10.08
webpick of the week
Fashion, Branding
Available in 22 languages and highlighting 68 of the world’s leading Olympic athletes, Nike Lab was the designated “home of innovation” for the Beijing 2008 Olympic Games.
The 2008 Games drove Nike’s obsession to use technology to revolutionize traditional design and create innovative products that would serve traditional Nike sports of athletics, basketball and tennis as well as first time contributions to equestrian, BMX, Wushu and many other Olympic federations.
The global site features 26 Olympic sports and 40 game-changing technologies coupled with extensive interviews with athletes and product designers. Featuring athlete stories, products, video, wallpapers and a Google-mashup retail locator, the site’s a daily resource. Deep linking and embeddable video allow users to link to any page or video on the site; and, in conjunction with the launch of Apple’s 3G iPhone, an optimized mobile version of the site launched in thirteen languages to extend the experience for mobile consumers.
The navigation is intuitive with multiple entry points into the content and small details (like the ability to scroll through the content with a scroll wheel or by using the directional keyboard) that make the site usable to a worldwide audience.
• With a core team of 10, and more than 50 staffers total contributing to the development, the site took 9 months to build.
• The site was the destination for a global, integrated ad campaign.
• A total of 86 videos include interviews with product designers, athletes and product content.
• The site handles 23 different locales and 4,330 XML files (59.4mb worth) were used to handle all the localization data.
• Prior to the opening of the Olympic Games, the site had 4.3 million daily unique visitors.
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