Our weekly pick of a Web design that combines superior aesthetics, technical expertise and usability. Submit Site.
03.19.07
webpick of the week
Automotive, Branding
Nissan's Shift_2.0 microsite heralds the launch of five new Nissan models with creative approaches tailored for each vehicle's target audience. It serves as the centerpiece of an integrated online/offline national campaign for Nissan. This site serves as the centerpiece of an integrated online/offline national campaign. Each vehicle is presented in its own environment according to the traits of the target buyer; visitors can explore the car and its features in the context of real-world experiences.
• An incredibly successful use of technology that includes engaging video vignettes and video hosts combined with films, art and music.
• The developers were able to keep the site's core file size low and to progressively load over 350MB of movies, music and media.
• By including small sections on upcoming artists, musicians and filmmakers, it aligns each model with artistic expression
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