webpick of the week
Government, Public Service
At any given moment, there’s more going on in New York City than anyplace in the country, if not the world, and navigating all of it can challenge even long-time residents. Creating the official website for a city so full and so frenetic is a mammoth task, so it’s no surprise that the digital agency for the job was Huge. In partnership with the City of New York, Huge led the digital strategy, design and front-end development of the definitive resource for public information about the city, a brand-new NYC.gov.
It goes without saying that New Yorkers have strong opinions about what their city’s website will look like and how it will work. Huge started by talking to residents and analyzing how people interacted with the old NYC.gov in order to create a new version that is more intuitive, usable and efficient. Designers worked hard to make the site look and feel like the best kind of public official: friendly and approachable, but also solid and dependable. To keep load times moving fast for perpetually rushed New Yorkers, Huge kept the design simple and free of extra graphic frills, and organized content so that information and tasks residents need most are front and center. (Perhaps unsurprisingly, this includes the “311 booker,” a tool that helps users file and track complaints.) NYC.gov can be customized quickly to provide critical information during an emergency, and, to accommodate the city’s vast diversity, it supports various language translations and is compliant with the American Disabilities Act. “Redesigning NYC.gov was an incredible honor and responsibility for us,” says Michal Pasternak, chief experience officer at Huge. “Our team wanted to create an experience that was not only worthy of the best city in the world, but one that would make life easier for the 8 million people who make this city so amazing.” Cheers to that—perhaps Huge should take a crack at the subway system.