01.08.07
webpick of the week
Education, Public Service
A youth tobacco cessation campaign for the Colorado Tobacco Education & Prevention Partnership targeted at 12- to 18-year-olds. This immersive, engaging collage-like site is a revolutionary combination of traditional and new media. Unlike most "educational" sites, it steps off the soapbox and offers an alternative method of information delivery. It's a quirky, irreverent, interactive world that just happens to espouse a smoke free message.
• Site artwork was produced by photographing a billiard table-sized model, fabricated from scratch, with handmade and found objects.
• Easter Eggs are scattered throughout the site.
• Intertwines a game-like interface with age-appropriate content.
www.agencynet.comwww.sharpideas.com