03.12.07
webpick of the week
Consumer Goods, E-Commerce
Part marketing tool and part e-commerce, this site sets Redfeather apart from their competition. By combining clarity, solid information and a sense of humor, this site makes learning about and buying a pair of snowshoes an effortless undertaking. It's also a clear, elegant solution that reflects both Redfeather's unique product offering and their current advertising campaign.
• The site is hip, active and, although we know people don't read such dense online copy, humorous.
• A Forecast feature gives users the option of turning the falling snowflakes On (Snow) or Off (Clear).
• Redfeather was selling snowshoes within an hour of the site launch.
www.campbell-lacoste.com