02.13.09
webpick of the week
Hardware/Software, Branding
Anchored by the theme “Speak Visual,” a new campaign for NVIDIA’s GPU—a high-performance processor for interactive graphics—this site expands the company’s leadership in visual computing technologies. It’s the hub of a fully integrated campaign that includes print, television and wild postings featuring a cast of artists who unleash creativity.
The central theme of the TV commercials is how everyday situations are enhanced when people stop telling and start showing (a man teaching his son to bat and a cop offering directions to a lost driver). The Speak Visual concept is expanded on the Web through video portraits of artists with speech bubbles superimposed over their mouths.
Functioning as a container for creative output, the site embodies the central theme of the Speak Visual campaign by bringing creators and their speech bubbles to life in beautifully-composed, large-scale video portraits. When visitors enter a frame and touch the speech bubble it activates with a video introduction to the work and an in-their-own-words narration by the artist that fosters a connection between messaging and media in which anyone with a solid idea can express themselves visually.
In part because of the nature of the content, but primarily because the developer wanted the content to be easily and quickly accessible, the structure of this site is pleasantly flat and easy to navigate; with the exception of some sections that require detail pages, it is only a single layer deep.
• The site includes fifteen video profiles that showcase and describe the work of the featured artist.
• Visitors are invited to post their own creations in a Gallery, with the prospect of having their work projected “as big as you can imagine” on buildings and at events across the country in 2009.
• Form Collective helped build the ultra simple, user friendly and visually-pleasing content management system.
• The site supports deep linking so visitors can share a link directly into a detail page through SWFAddress.
• Papervision3D was used on the Spotlight page for depth, geometry, perspective and camera movement. Five3D was used on the main Gallery page to allow for a greater number of objects to be displayed on the screen. As compared to Papervision3D, a framework with greater overhead, Five3D is significantly easier to use and more straightforward to implement.
www.odopod.comwww.cutwatersf.com