Our weekly pick of a Web design that combines superior aesthetics, technical expertise and usability.  Submit Site.

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04.09.07

webpick of the week

Storyville Coffee Company

Consumer Goods, E-Commerce

This site introduces a new, available-only-on-the-Internet, coffee bean retailer. Storyville, equally passionate about perfectly roasted beans and independent artists, conveys its obsession with both in a collective, interactive experience. The continuity of the design aesthetic makes it a flawless brand experience from start to finish.

• Tongue-in-cheek music video about the roasting facility.

• An e-commerce component with a strong graphic solution and a buying path that's different from the norm, is among the nicest we've seen.

• A seamless execution of a brand story.

www.wiretree.com