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09.21.12

webpick of the week

This Exquisite Forest

Museum, Branding

This collaborative art project for London’s Tate Modern uses Google products and services and showcases the power of Chrome.

Inspired by the surrealist game Exquisite Corpse and its idea of collaborative creation, the project lets users create short animations that build off one another as they explore a specific theme. The result is a collection of branching tree-like narratives that can be contributed to by anyone.

A music engine generates sound based on simple user input; the user describes how it should sound based on keywords and the music engine creates a unique score to fit the description. Most often based on mathematic algorithms machine-generated music tends to be random and impersonal. This project used a real composition split up into its basic building blocks and reassembled to create an almost infinite number of musical scores that sound organic and personal.

• The project also includes a six-month-long physical installation at the Tate Modern at which museum goers can explore the project as a life-sized projection and contribute using tablets.

• This Exquisite Forest makes use of several web technologies and Google products: on the server side, App Engine and Cloud Storage provide hosting, user accounts, dynamic scaling and storage of thousands of user-generated animations; on the client side, Google Chrome provides fast JavaScript rendering and HTML5 features, such as Canvas, SVG, Web Audio API, WebM Video and local storage.

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