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05.09.08
webpick of the week
Art/Creative, Branding
As part of the Zune v2 brand launch campaign, the URL for this site was included on national TV spots and all online advertising pointed to the site prior to the product launch. It’s a branded creative experience intended to promote extended user-engagement and it ultimately played an important part in supporting the authenticity of Zune as it relates to the art community.
By creating individual worlds, and extending the overall collaborative feel for all things Zune, the site doesn't rely on a conventional navigation model and instead entices visitors to take their own personal journeys. Each world is an artistic interpretation of a different Zune feature
(music, pictures, videos, podcasts, radio) created by well-known
artists/illustrators from around the world.
The unique user-reactive navigation model—exploration
in any direction requires a simple click, hold and drag of the mouse—offers a fly-through of several different
worlds along the z-axis.
• The project ran for approximately twelve weeks.
• More than two hundred media assets and hundreds of files make up the six experiential worlds and the single product information section.
• The biggest challenge? Working with a global team of artists and illustrators, all in different time zones, and all delivering very unique assets, to be animated later, in-house. Artists included: Lifelong Friendship Society (Social World), National Forest (FM Tuner World), Collectivo (Video World), Emil Kozak (Podcast World), Catalina Estrada (Music World) and Ronald Kurniawan (Picture World).
www.firstbornmultimedia.com