Hosted in Pasadena, California, the music festival Arroyo Seco Weekend features a lineup of rock, folk and jazz musicians. To act as an online platform for the festival, Boulder, Colorado–based creative digital agency Mondo Robot created a site that communicates the festival vibe to visitors while directing them to logistical information and to purchase tickets for the event. Inspired by a panoramic photograph of the festival grounds, a horizontal scrolling layout on the homepage acts as the site’s primary design feature, gradually revealing the festival experience. The navigation bar on the bottom of the homepage gives users an indication of where they are within the experience, enabling them to skip around as necessary. To create a playful and approachable aesthetic, Mondo Robot used an illustration style reminiscent of destination travel posters. A range of characters and subtle animations move in parallax to highlight key event features in a series of scenes. The homepage was built with the Squarespace CMS.