The Bold Italic Webpicks

The Bold Italic

Dedicated to unearthing the makers, merchants, foodies, techies and characters that are evolving at breakneck speed, this site celebrates the freewheeling spirit of San Francisco. It’s a unique content offering that’s part magazine, events hub and store. The site recently expanded beyond its local-oriented, experimental roots to address a national audience; the accompanying redesign incorporates the elements necessary to keep pace with the rapidly-evolving needs of its audience.

Making it simple for people to access whatever prompted their visit (reading features, finding things to do or browsing through hand-picked products) content has been organized into three distinct categories—Read, Do and Shop. And since the the site’s biggest source of new visitors is through social media, a global nav stays handy and key pages have samples of related content close-at-hand to make it easier for new readers to get an overall view of site content.

• With a design concept developed by Fjord’s San Francisco office that was refined by The Bold Italic team and brought to life by developer Kevin Trowbridge, the redesign was a gradual build-up of planning, design and implementation that took about six months.

• The site has hundreds if not thousands of media elements; every feature, dispatch and column has its own mix of images and original media.

• A search tool enables filtering by category, neighborhood, keyword and date and returns visual results.

• Visitors can zoom-in on weekend and special events or subscribe to a feed that pulls the events into a personal calendar.

• On the backend is a custom CMS built on Ruby on Rails, running on Heroku.


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