Los Angeles– and New York–based creative production company Gentleman Scholar needed a new site that presented the company’s talents and emphasized the craftsmanship it brings to its work. With help from digital creative agency East of Western, Gentleman Scholar created a new site that shows its work in detail. “Of course we have certain projects we want to ensure people are aware of,” says Gentleman Scholar cofounder and co–creative director Will Johnson. “But we also wanted to share more of the underlying processes and provide a curated, thoughtful nature to the layout. As visitors will see, we are also emphasizing our live-action, animation and virtual reality capabilities.” Throughout the site, animations provide flowing, seamless transitions from one page to the next, reflecting the production company’s attention to detail. Gentleman Scholar also wanted to showcase its eagerness to explore new areas of design by creating a “Special Projects” section. “The new dedicated section delves into some of our critical thinking in bigger, larger, more expansive areas of the industry and the mediums we use,” explains William Campbell, cofounder and co–creative director at Gentleman Scholar. The production company’s new portfolio site has garnered attention from agencies in North America and worldwide.