The site, designed by Cognition Studio, Inc., enticed new viewers and gourmands to the festival.
The Napa Valley Film Festival pairs the best new indie flicks with the region’s world-class wine and cuisine. To entice new viewers and gourmands, the festival highlighted the relationship between cinematography and gastronomy on its new website. Design agency Cognition Studio, Inc. and development firm Braindunk collaborated on a web experience with bold typography, branded photography and video, and readability that scales across devices. Color coding and content hierarchy gently guide users through the site. Apart from year-round features and profiles on the filmmakers, chefs, wineries and special events, the site also offers an all-encompassing festival pocket guide with easy access to maps, festival schedule and event information. In anticipation of the influx of users during the festival, Braindunk used a Drupal CMS that scales up on a dime and keeps load times fast. After the festival, event logistics are replaced by the organization’s year-round content to keep the community engaged. More than 50,000 unique users visited the site in the first few months of its launch. “Multi-day pass sales have exceeded goals,” says Jason Redmond, audience development director of the Napa Valley Film Festival. “With the ability to give chefs and wineries equal visibility to films and filmmakers, the site showcases all aspects of the experience better than our old site.”