by Richard Hunt
256 pages, softcover, $39.95
Published by Bloomsbury Visual Arts
A practical, enjoyable guide for students and designers to dive deeper into their typographic journeys, Advanced Typography offers a depth of knowledge in history, culture and psychology, as well as concrete strategies to gain a greater command of the art and craft of typography. Experienced practitioner and professor Richard Hunt thoughtfully presents up-to-date insights and challenges in typography today. This includes how to pick and set type across media and cultures, for audiences with various needs, and how to actively customize and effectively work with software and technology. Hunt structures each section in a way where readers are encouraged to reflect on how the material connects to their current practices. Rich and didactic with content and imagery, the book pulls photographs from all types of historical ephemera and contemporary media. Annotations, quotes from industry designers, detailed definitions and reminders scattered throughout the margins add another layer of depth to each section.
The bulk of the book is geared towards typography as effective visual communication. However, there is a concluding section that encourages creative and experimental approaches to typography. This means that even those who can’t help but enjoy breaking all the rules in type design will learn more advanced rules to break. Hunt’s accumulated wisdom and experience shine in this book, and readers will certainly gain confidence and tangible skills to make clear, responsible, high-quality typographic decisions. I imagine this book will stay close at hand or on the bookshelf to be continually referenced. —Florence Fu