By Kate Moross
224 pages, softcover, $34.95, published by Prestel Publishing, randomhouse.de/prestel_eng
Bold, colorful and entertaining, Make Your Own Luck offers a rare insight into the creative mind of designer, illustrator and art director Kate Moross. Living the life that most aspiring graphic artists can only dream of, Moross is described as “brilliant, creative, fun and unique” in a foreword by internationally renowned art director and graphic designer Neville Brody, whose words set the scene for the unfolding pages.
As a young and enthusiastic music fan, Kate Moross explored the London scene, making posters, gig flyers and logos for a growing circle of friends. She designed her school’s magazine at seventeen years old and spent her spare time teaching herself graphics software on the school computer. Hungry to establish herself, she took up a place at Camberwell College of Arts in 2006, landing a nation-wide billboard campaign for Cadbury while still an undergraduate.
Moross is fearless in her approach, and the breadth and abundance of her work to date is impressive. She jumps between media and platforms, from illustration to graphic design, print to installation, video to fashion, and her output has become synonymous with abstract shapes and hand-drawn type. Her boundless energy, infectious enthusiasm and “do-it-your-self” attitude has won her clients world-wide. She has collaborated with Nike, designed a signature clothing range for Topshop and created editorial work for The Guardian and FACE magazine—a testimony to her unlimited scope.
Spectacular graphics sit side-by-side with project descriptions, witty offerings and self-deprecating humor, as Moross shares her experience from her early student days through her ascension to the dizzying heights of running her own creative agency, Studio Moross.
A chunky volume of invaluable advice, broken down into easily digestible chapters, this indispensible guide addresses topics such as art school survival, self-promotion, collaboration and copyright, regaled with refreshing honesty. It’s an engaging book that will surely inspire and support young creatives as they embark on their journey into the industry. —Lisa Hassell