Loading ...

By Sean Adams
256 pages, hardbound, $24.95
Published by Abrams
abramsbooks.com

Jessica Helfand’s insightful foreword sets the tone for this useful and engaging treatise on color, perhaps the most potent weapon in a designer’s arsenal. Yes, color is subjective and emotional—your favorite may not appeal to everyone—but historical, social and cultural associations can inform color choices. Sean Adams organizes color into chapters on warm, cool, neutral and specialty colors. Each color in The Designer’s Dictionary of Color is accompanied by representative examples from design history showing its successful applications. Each is also mined for its cultural meanings. The descriptions are astute and succinct and even offer ideas for pitching particular colors to clients. In a nice design touch, page edges are lined in the color of each chapter, so you can flip to the right chapter for quick reference during a meeting and while doing research. Palette variations present a range of complementary colors and invite experimentation. Kudos to Adams for his crisp writing and his impeccable eye: the images he selects to represent the best use of each color are clever and appropriate. For black, Adams shows a striking poster by Michael Bierut to encourage water conservation: a close-up of Janet Leigh’s face in the famous Psycho shower scene rendered in halftone dots urging the viewer to “cut your shower short.” Brilliant. —Anne Telford

X

With a free Commarts account, you can enjoy 50% more free content
Create an Account
Get a subscription and have unlimited access
Subscribe
Already a subscriber or have a Commarts account?
Sign In
X

Get a subscription and have unlimited access
Subscribe
Already a subscriber?
Sign In