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If you have a degree in what field is it? Bachelor of Arts in graphic design.

Which design studio, other than yours,  do you most admire? At the moment, I’m quite fond of Non Format out of the UK.

What’s the strangest request you've received from a client? I can’t recall any off hand. That means it was probably so painful that I’ve buried it in my subconscious.

If you weren't working as a designer what would you be doing? I feel pretty confident I’d be a carpenter of sorts. Before I jumped head-first into design I was at a crossroads over whether to be a trim carpenter or use the degree I had received. I have to admit, I miss the smell of cut wood and the end-of-the-day feeling of accomplishment that i received from carpentry.

What well-known identity is most desperately in need of a redesign? How’s about Google?

From where do your best ideas originate? So hard to tell. Unexpectedly. I do think a good portion of them are a combination of my not being in front of a machine and actually thinking things out on paper. There are also the happy accidents that seem to happen while on the glowing sphere of light but I’d rather use machines as tools to develop preexisiting ideas.

How do you overcome a creative block? Usually it’s as simple as taking a break. I often find that creative ruts happen from continuing an exploration for too long without taking a break.

What's your dream project (not client, but project)? No “dream project” is coming to mind but maybe the answer’s as simple as being paid to deliver on my talent and expertise by clients that share a similar vision. But, then, I suppose I’m doing that already to a greater or lesser extent.

Do you have creative outlets other than graphic design? I try to draw and sketch as often as I can. I have also been taking more and more photos. It’s strange though because all of my creative endeavors often merge.

What’s your approach to balancing work and life? Horrible. Yep, that’s it. I work more than I should because my “work” often isn't “work.” So that work/life line often gets blurred and complicated. The result? My wife Karen (who, by the way, rocks!) ends-up waiting around (patiently) a lot for me.

What product/gadget can you not live without? At this very moment I’m feeling high disdain for all things gadget(y) or gizmodo(y)... from computers and their predecessors to all of the offshoots; they feel like nothing more than complications. Sometimes all I want are the bare necessities.... How about a pencil?

What's your favorite quote? Currently, “Mo money equals mo problems."” —The Notorious B.I.G.

Do you have any advice for people just entering the profession? Be true to yourself and always remember the passion you feel right now and never lose sight of what it is that makes you feel it.

What’s one thing you wish you knew when you started your career? The “job” won't do it for you, you need to develop yourself as an artist and designer.

IAmAlwaysHungry (IAAH) is the studio of Nessim Higson: an advocate for the convergence of media; detester of the word mundane; influenced by Robert Rauschenberg, Tibor Kalman and John Heartfield; a sucker for French films; endorsed by no one; part Brit and raised in the Big Easy; and a firm believer in the intrinsic value of life (more importantly, always hungry for it).

IAAH functions from the core belief that good design = good business. That design has a responsibility to not only contribute to the economic marketplace but to the social fabric of society. Ness has been recognized nationally and internationally by Communication Arts, Print, Graphis, DGV and was recently named a young gun by the Art Directors Club of NY.
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