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If you have a degree in what field is it? A BFA in industrial design from the College of Art and Design.

What's the best site you've seen lately? What's so great about it?  One of my favorite sites of the moment is VIRB. I'm not a huge fan of most 2.0 sites, but this is one that gets it. It takes the best qualities and potential of emerging technologies and combines them with an intuitive interface that clearly brands itself unique from anyone else. It’s 2.0 without being 2.0. One of those sites you love but, as a designer, hate at the same time...“Damn, why didn’t I do that?”

If you were to change professions, what would you choose to do? Culinary arts. Cooking is relaxing and creative all in one. I love the whole process: planning, selecting ingredients, creating a dish and enjoying it with friends and family. In theory it’s not much different from design.

Design or technology? Which is more important? Why? Design. It breathes life into technology and gives it purpose and meaning.

From where do your best ideas originate? The best ideas just come. From everywhere. I find that when I step outside of the daily business of doing my job, the answers are there.

How do you overcome a creative block? I usually power through. Turn things upside down, invert everything, try something, then move on. Try something else again and again. Force myself to look at it differently then step back to give myself space and time to rethink/regroup. It’s easy to get tunnel vision, but it’s important to know when it’s happening and break through the block so excessive time (er, budget) isn’t spent spinning wheels. Sometimes it’s something small, or a complete accident (like inadvertently turning on all your Photoshop layers), that will make me rethink something and shed inspiration.

In one word describe how you feel when beginning a new project? Stoked.

What well-known site is most desperately in need of a redesign? Zappos.com. The selection and service are amazing, but the site is an absolute disaster. It’s an overload of visual clutter. I’d love to see how far this company could go with a real brand.

Do you have creative outlets other than Web design? Cooking.

What music are you listening to right now? The Verve (keeping my fingers crossed for a U.S. tour), The Editors, Interpol.

What product/gadget can you not live without? I love my gear, but I haven’t formed any addictions yet.

What’s the strangest thing you've bought online? A dishwasher. I recently redid my kitchen and needed a dishwasher for a very small space. CompactAppliance.com was a lifesaver.

What’s your favorite quote? “I tell ya what, if you fucking tell enough people you’re the best band in the world, ya know what I mean, if you go around telling everyone, 50 percent of them are gonna believe ya.” —Noel Gallagher

Do you have any advice for people just entering the profession? If you have talent...Go big! Go as big as you can. Work with companies that will give you exposure to top tier brands. Soak in as much as you can. Be confident, but not stupid...learn. Learn as much as you can about all sides of the business if you want to make a career of this.

What’s one thing you wish you knew when you started your career? See above.

Bill Green is the principal and creative director of Web design firm Radium Interactive. Prior to forming Radium, he held senior creative positions with Digitas, Gap Inc. and Resource Interactive. During his twelve years of new media design, he's worked on projects for companies including Apple, National Geographic, SonyStyle, Hewlett-Packard, MaxFactor, Charles Schwab, Burton Snowboards and HSBC.
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