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Every creator carries a graveyard of unmade things.

In January 1904, 300 workers were putting the finishing touches on a castle. An actual six-story, 120-room castle on Heart Island in upstate New York, complete with tunnels, Italian gardens, a drawbridge and towers.

George Boldt, the millionaire proprietor of the Waldorf-Astoria Hotel, had spent four years building it as a gift for his wife Louise. He’d even reshaped the island itself into the form of a heart.

Then a telegram arrived. Louise had died suddenly.

He never returned to the island, not once in the twelve years he had left to live. The castle was never finished. It sat empty for 73 years, exposed to winters and vandals, slowly returning to ruin. A monument not to love eternal but to love interrupted. An idea left behind.

I think about George Boldt sometimes. Not because I’ve built castles, but because I’ve abandoned many of them before they ever got off the ground. We all have.

The creative world celebrates finished work. We share successes. We take home a Lion or a Pencil, and we shout it from the rooftops. But the abandoned ideas? They stay buried. We don’t discuss them at dinner parties. We don’t put them in our bios.

Most of our abandoned ideas are invisible: they exist only in notebooks, hard drives, the back corners of our minds. But Cincinnati built tunnels.”

I want to tell you about a subway that was never built.

In the early 20th century, Cincinnati began constructing an underground rapid transit system to modernize the city’s transportation. Workers dug out miles of tunnels beneath the streets. Then, World War I happened. Inflation made the project’s budget laughable. By the end of the 1920s, the whole thing was abandoned.

The tunnels are still there. Empty. A few people proposed ideas over the years. A wine cellar. An underground mall. George Clooney’s father, the broadcaster Nick Clooney, once wanted to turn part of it into a nightclub. None of these visions materialized. The Cincinnati Subway remains a network of tunnels going nowhere, a permanent monument to an idea left behind.

I love this story because it’s so literal. Most of our abandoned ideas are invisible: they exist only in notebooks, hard drives, the back corners of our minds. But Cincinnati built tunnels. You can walk through them. You can touch the walls of a dream that didn’t make it to the finish line.

Why do ideas get left behind?

Sometimes the reason is external. Death, money, circumstance. Louise Boldt died, so George stopped building. World War I came along, subways got expensive and that was the end of it.

But too often, the reasons are internal. We lose interest. We get scared. We convince ourselves the timing isn’t right. The idea isn’t good enough. Someone else has already done it better. We tell ourselves maybe we’ll come back to it. Someday.

I find this haunting. An idea that may have destroyed its creator, that may not even exist and that still captivates us decades later.”

I’ve abandoned projects for all of these reasons. There’s a memoir I started years ago that never saw the light of day. There’s a podcast concept I fully outlined and recorded a pilot for. And then, just like that, it stalled. I once had a killer business idea. Built a website for it. All of it. And then I quietly let the domain expire.

The ideas we leave behind tell us as much about who we are as the ideas themselves.

They reveal our fears. They mark the edges of our ambition. They show us what we thought we wanted before we discovered what we actually wanted. They’re a map of the roads not taken.

Truman Capote spent years telling everyone about Answered Prayers, his unfinished book that he called his “posthumous novel” because, as he put it, “Either I’m going to kill it, or it’s going to kill me.” When Esquire published a few chapters, his society friends recognized themselves in the thinly veiled portraits and abandoned him. He spiraled into drugs and alcohol. The remaining chapters, assuming they ever existed, have never been found. Some people think they’re in a safe deposit box somewhere. Others think they’re in a locker at the Los Angeles Greyhound Bus Depot. Others think Capote was lying about having written them at all.

I find this haunting. An idea that may have destroyed its creator, that may not even exist and that still captivates us decades later.

What idea have you left behind?

Maybe it’s a novel you started in your twenties. A business you almost launched. An album you recorded but never released. A relationship you chose not to pursue. A version of your life you decided not to live. I’m asking because these abandoned ideas matter. They’re interesting. They’re the shadow side of creativity, and shadows are worth examining. ca

Ernie Schenck (ernieschenckcreative.prosite.com) is a freelance writer, a creative director and a regular contributor to CA’s Advertising column. An Emmy finalist, three-time Kelley nominee and a perennial award winner—the One Show, Clios, D&AD, Emmys and Cannes—Schenck worked on campaigns for some of the most prestigious brands in the world in his roles at Hill Holliday/Boston, Leonard Monahan Saabye and Pagano Schenck & Kay. He lives with his wife and daughter in Jamestown, Rhode Island.
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