When it comes to dense markets, perhaps none is as overloaded as that of payday loans. But for 1click.ge, based in the country of Georgia, where it offers quick, flexible loan solutions, the challenge of being simple and eye-catching enough to stand out in its marketing landscape proved to be a blessing. Especially when Kiev, Ukraine–based ad agency Looma set sights on 1click.ge’s logo. Faceted and twisting, it reminded Looma of the supple, yet precise art of origami. So Looma “folded” banknotes, a symbol of finance, in the form of speedy animals that define quickness. The challenge of being original was just the thing Looma needed to find its own quick and flexible solution.
Alex Trochut redesigns six classic sci-fi titles with lush typography.