Brine, Inc., one of the most respected sporting goods manufacturers in the world, specializes in lacrosse, soccer and field hockey equipment. For the last several years, the company’s marketing campaign, developed and executed by Denver-based Factory Design Labs, has been encouraging athletes to "find their game." For the 2007 campaign, everything from the design, photography and copy—written by Brine athletes—conveys the idea that athletes have to break themselves down in order to excel.
