To mark the 55th anniversary of the LEGO brick this past January, Montreal ad agency Brad launched a large-scale poster campaign in the city’s streets. Built on the “Imagine” theme and with the help of Publicité Sauvage, the campaign referenced movies, songs, bands, and children’s stories with visuals using a juxtaposition of LEGO bricks. Aimed at everyone who grew up with the LEGO toys, each of the 55 executions presents a visual riddle inviting people to come up with the answer (which was sometimes obvious, sometimes not).
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