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Logroño, Spain–based ad agency TSMGO developed an appealing, magnetic branding and packaging design for the craft brewery Abadía Española—translated as Spanish abbey. In Medieval times, abbeys offered strongholds of intelligence and knowledge in otherwise dark areas, and abbots dedicated themselves to illuminating manuscripts, as well as brewing beer with faithful devotion. Evoking the concept of illumination, TSMGO’s packaging reflects simple, minimal aesthetics printed with fluorescent inks, to bring light to Abadía Española’s delicately-crafted beer. The packaging utilizes special ink, so that emblems on the label glow in the dark, in a tender reference to abbeys taking on the arduous task of keeping the flame of human knowledge alive throughout the Middle ages. 

tsmgo.es

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