Montréal, Canada-based design firm Écorce has worked with the Association des camps certifiés du Québec (ACQ) since 2011 to promote the organization’s mission to support quality camps for youth. Écorce updated the ACQ’s visual identity in 2012 and over the past two years has developed the brand image. This year, the firm decided it was time to standardize all of the ACQ’s communications into a single 2014 campaign based on the “camp experience,” with a particular focus on the ACQ’s certification, which is a benchmark for resident and day camps in Québec. The organization wanted to increase recognition of its certified camp logo so that parents would instinctively search for this guarantee of quality when looking for a camp for their child. At the same time, the ACQ wanted to develop a message that would appeal to children and make them eager to attend a camp. The campaign was rolled out in posters, radio advertising, web banners, the 2014 edition of Vacances en camps magazine and Google Adwords.