When XL Recordings commissioned La Boca to create a different poster for each night of Adele’s 2016 European tour, the London-based design firm looked to the powerhouse singer’s performances for inspiration. During her live shows, Adele is often the only person on stage. This simple theatrical moment became La Boca’s starting point. Asked to portray Adele in a way that captured her elegance and reflected the classic, timeless nature of her music, La Boca chose to keep the designs quite simple by restricting the color palette and drawing only the elements strictly needed for the design. The posters were all screen printed, using a limited color palette including metallic gold and silver. Some designs were also printed directly onto mirror board to make them tactile objects that fans wouldn’t hesitate to frame in their home. Each poster, unique to a particular night of the tour, was only available at that night’s venue in a limited edition of 200 copies. Of those, five were signed by Adele and randomly placed amongst the stack.
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