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The adidas Originals brand exists to celebrate originality. Armed with that simple creed, adidas and Australian agency Lifelounge launched this campaign to showcase the seemingly impossible sneaker creations of Herr Fritz Träumer. The enigmatic designer for adidas dedicated his career to constructing the world’s most original range of sneakers. Excerpts from Träumer’s detailed private journals plus images of his truly unique sneaker creations are presented in a limited edition book (exclusively available at sneaker retailers around Australia and New Zealand), in print, at point-of-sale, in a viral film and online.
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