The latest global spot for adidas sports performance, “Take It,” shows all levels of athletes stepping up and taking over a moment. To them, no moment is too big or too small. They take everything. Amateur athletes share this mentality with superstars like Gareth Bale, James Rodriguez, Luis Suarez, Lionel Messi, Derrick Rose, John Wall, Joakim Noah and DeMarco Murray. The idea is to show that at every level of every sport, true athletes never stop competing for the next moment. True athletes know that the past doesn’t matter, that every new second is up for grabs and that only those who seize every moment will reach greatness.
Raison Pure NYC and Kevin Cantrell Design helped sell the mystery of rare Orphan Barrel whiskey.