“In this new international campaign, Air France has chosen to express a new commitment that encompasses the business passenger more, with a promise of well-being or even feeling better,” explained creative director Rémi Babinet. “Making the sky the most beautiful place on earth means making passengers the center of attention. Each visual of the campaign presents one or several persons, perfectly relaxed, experiencing a moment of well-being, great serenity, escape, dream. This represents the airline’s commitment to making each journey as important for each client as these moments on earth. A pictogram showing the seat number is situated above each character, who is in fact an Air France passenger. The ‘Tree House’ visual enhances the well-being that makes it possible to discover the world as a family.”