Responses by Alloy
Background: Alabama Tourism Department and Alloy wanted to bring to life an important part of our nation’s history through the revamped Alabama Civil Rights Trail app. We wanted to continually develop and improve an interactive and media-rich experience that allows people of all ages to experience the Civil Rights movement, both in-person—through geolocation—and digitally from the comfort of their home.
Reasoning: Originally released in 2014, the updated Alabama Civil Rights Trail app is an interactive mobile application that helps tell the story of the Civil Rights movement. Users can envelop themselves in the people, places and events of the movement, making the app truly experiential. The application takes advantage of geolocation to encourage a rich, in-person interaction with the Civil Rights Trail in Alabama.
Challenges: Making sure all the content was relevant and up-to-date, by adding new events, and knowing where to limit events, people and places. We had to consider things like whether we should include important events in Civil Rights history that happened before our country was founded on our timeline. And should more recent events be included? From a technology standpoint, we needed to ensure the app was scalable. We plan on creating a CMS so that it can be easily updated—not just by a developer—and tie in user-profiles and content from the Alabama Tourism Department’s site: alabama.travel.
Favorite details: We created an application that helps provide more relevance to the Civil Rights Trail and Alabama’s historical part of it. Even though the app is valuable to all regardless of location, the fact that the Alabama Tourism Department enabled its creation and continually improves the application is an important recognition of the state’s historical part of the movement.
Visual influences: Bringing in location-based rich media assets, like imagery and sound, provides experiential interactions in the specific locations of the movement. Discovered via geolocation, people can visit these locations both digitally and in-person enhancing both types of engagements.
Specific demands: This was a continual evolution and improvement of the application. We were very familiar with the data, which made the application easier to design and develop. As with most apps, updating and improving was easier and more cost-effective than starting from scratch.