After competing in America’s Best Espresso Competition and beating out some nationally known coffee roasters, Alabaster Coffee in Williamsport, Pennsylvania, decided it was time to revamp its packaging. The owners reached out to designer Joshua Lepley, who suggested that Alabaster celebrate its original logo design. The result is minimalist-chic packaging that holds a strong presence and has been featured on sites such as the Dieline and Trend Hunter. It was also selected among the best coffee packaging of 2014 by Daily Coffee News.
Joshua Lepley designed minimalist-chic packaging for the award winning coffee brand.