This series of ads promote AmerenUE’s $1 billion plan to increase reliability and environmental stewardship across St. Louis. Created by local agency Rodgers Townsend, each execution (the campaign also included TV, radio, out-of-home, transit and online components) focuses on a specific aspect of the effort, including tree trimming, burying lines underground, strengthening the power grid and improving air quality ahead of federal mandates. The print ads rely on brief copy and simple, effective imagery to capture the various aspects of the effort, the hard work of the men and women undertaking it and AmerenUE’s environmental commitment.