Strong, sweet, and bitter—a good cocktail has the intrigue of an alluring drama, the joy of a salty-sweet dessert and the sin of a vice. From the raucous innkeepers of the eighteenth century to the gangster bootleggers of Prohibition, liquor has always had a dark side, and cocktails are the keepers of its lore. Where there’s a drink, there’s a story. An Illustrated Guide to Cocktails, tells the tales of the heyday of cocktails—from the origin of the margarita (named for a club dancer named Margarita Carmen who eventually became the pin-up actress known as Rita Hayworth) to the grandeur of the first celebrity bartender. This 6 x 9 guide is perfect bound with 38 pages and includes favorite stories with some modern twists, beautiful illustrations and, of course, recipes.
Hub Strategy updated the look-and-feel of the museum’s marketing campaign.