Household pets are getting "booked" in the name of a new advertising and awareness campaign to benefit Animal Care & Control of New York City. Conceived and designed by New York branding and communications firm Unit7, these mugshot-style ads each depict a shelter pet that's been rescued and is in need of a good home. The ads stress that these animals are victims of circumstance and not abuse; their only crime is wanting a place to call home. The dramatic black-and-white images for the campaign were created pro bono by commercial/art photographer Howard Berman.