The brand concept of Animist wine is based on the idea of animism, which holds that every worldly object, human and non-human alike, has a soul, and the eye is the portal to that spiritual essence. This package design by Oakland, California-based Cult Partners is centered around a screen-printed illustration of an illuminated eye to signify that the wine is a living object and it, too, has a soul. The overall execution is dark and mysterious, with a perfect balance between classic elegance and contemporary design to target high-income Millennials looking for a wine that is sophisticated, but with an edge. Animist wine was initially developed for Southern California Whole Foods Markets, with plans for expansion as the brand grows.
The museum’s identity system by Sagmeister & Walsh is based on sacred geometry.